User Experience
UX Design is an art and a science. I aim to create products that are useful, efficient to develop, and beautiful. I understand user needs through empathy and by conducting research to validate assumptions. My end goal is to generate value for all stakeholders involved.
Branding
When creating a brand identity, it's important to keep in mind different mediums such as print, digital, marketing, and emerging media. I think it is important for every touchpoint of an organization to be consistent. Therefore, I take a design systems approach when creating a brand.
UI/Visual Design
Visual Design is not only fun to work on but also requires patience, focus, and time.
I enjoy learning how to illustrate, build components, and create CSS animations. As an artist, this is a discipline I enjoy exploring. I'm excited to see how immersive technology changes the landscape of visual design.
Marketing
Marketing and Design often work closely together to refine the brand and create collateral. I enjoy production work, SEO, creating campaigns, analyzing results, and understanding user behavior. I look forward to using my business acumen and design skills to deliver a great user experience.